Workshop on Algorithms and Tech in Music Consumption with Bas Grasmayer

Date: July 19th, 2024

Facilitator: Bas Grasmayer

The EM GUIDE project hosts 14 internal workshops. These workshops are meant to help the project staff, and occasionally other contributors of the network, to acquire, improve, and exchange skills and knowledge relevant to the participating magazines and/or the network itself.

The workshop, Algorithms and Tech in Music Consumption, moderated by Bas Grasmayer, provided our staff with a walkthrough of how technology –especially algorithms and modern artificial intelligence– has become a driving force in today's music industry. The workshop included various interactive parts, during which the group tried out various AI tools and engaged in discussions about the benefits and drawbacks of AI, as well as ideas and concerns related to music journalism.

About Bas Grasmayer:

Bas Grasmayer is the Head of Platform Management & Audio Distribution at the music entertainment brand COLORS, where he drives innovation and strategy. Previously, he led product development at various music streaming services, shaping user experiences in the digital music space. Bas is also the founder of MUSIC x, a popular newsletter that explores innovation in the music industry, and he contributes to the research DAO Water & Music. His insights on the future of music have been featured in publications like Forbes, i-D (Vice), Financial Times, Resident Advisor, and Techdirt.

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